Reconceptualizing Mass Communication as Engagement: The Influence of Social Media
Academic Editorials / Opinion / Social Media

Reconceptualizing Mass Communication as Engagement: The Influence of Social Media

This editorial was first published in the Journal of Mass Communication and Journalism and is re-posted under Creative Commons Attribution License. “For the legions of critics who had previously dismissed platforms like Facebook and Twitter as vapid troughs of celebrity gossip and selfaggrandizement, the toppling of regimes in Tunisia and Egypt suggested that these tools were as … Continue reading