Tag Archives: public relations

Reconceptualizing Mass Communication as Engagement: The Influence of Social Media

This editorial was first published in the Journal of Mass Communication and Journalism and is re-posted under Creative Commons Attribution License. “For the legions of critics who had previously dismissed platforms like Facebook and Twitter as vapid troughs of celebrity gossip and selfaggrandizement, the toppling of regimes in Tunisia and Egypt suggested that these tools were as effective for organizing protests and

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Learning to classify your stakeholders

Today’s organization has to manage a lot of different stakeholder relationships. Stakeholders are those groups and/ or individuals who can affect or be affected by a focal organization . These groups form because of an awareness that the focal organization’s activities are relevant to and perhaps changeable by the group. But, not all stakeholders are created equal. Not all stakeholders need

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Using Multiple Leaders for Crisis Issue Management: The Case of the 2010 BP Spill

The Public Faces of a Crisis:  Using Multiple Leaders for Crisis Issue Management Audra Lawson, Ph.D. Most models of crisis leadership focus on a single person – typically the CEO – as the critical public face during a major crisis.  Yet, there are multiple roles that leaders must serve including psychological roles to reaffirm officials and stakeholders, functional roles to

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Top 10 lists are for Letterman, not crisis communication

Enough with “pop” crisis communication already, ok? In the wake of the 2008 financial crash, Hurricane Katrina (US), Japanese tsunami, Haitian earthquake, BP’s spill in the Gulf of Mexico…that is to say our crazy world today it seems like more and more people are hanging their shingle as crisis experts when they just are not. Try googling “crisis communication” sometime

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