Tag: public relations

Putting Lipstick on a Pig: Explaining How to Improve Authenticity

Why do businesses choose to invest in the public good? What is it that they get out of it? Well,

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Reconceptualizing Mass Communication as Engagement: The Influence of Social Media

This editorial was first published in the Journal of Mass Communication and Journalism and is re-posted under Creative Commons Attribution License. “For

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Learning to classify your stakeholders

Today’s organization has to manage a lot of different stakeholder relationships. Stakeholders are those groups and/ or individuals who can affect

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Using Multiple Leaders for Crisis Issue Management: The Case of the 2010 BP Spill

The Public Faces of a Crisis:  Using Multiple Leaders for Crisis Issue Management Audra Lawson, Ph.D. Most models of crisis

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Top 10 lists are for Letterman, not crisis communication

Enough with “pop” crisis communication already, ok? In the wake of the 2008 financial crash, Hurricane Katrina (US), Japanese tsunami,

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