Putting Lipstick on a Pig: Explaining How to Improve Authenticity
Why do businesses choose to invest in the public good? What is it that they get out of it? Well,
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Tag: public relations
Reconceptualizing Mass Communication as Engagement: The Influence of Social Media
This editorial was first published in the Journal of Mass Communication and Journalism and is re-posted under Creative Commons Attribution License. “For
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Learning to classify your stakeholders
Today’s organization has to manage a lot of different stakeholder relationships. Stakeholders are those groups and/ or individuals who can affect
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Using Multiple Leaders for Crisis Issue Management: The Case of the 2010 BP Spill
The Public Faces of a Crisis: Using Multiple Leaders for Crisis Issue Management Audra Lawson, Ph.D. Most models of crisis
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Top 10 lists are for Letterman, not crisis communication
Enough with “pop” crisis communication already, ok? In the wake of the 2008 financial crash, Hurricane Katrina (US), Japanese tsunami,
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