Reconceptualizing Mass Communication as Engagement: The Influence of Social Media
Academic Editorials / Opinion / Social Media

Reconceptualizing Mass Communication as Engagement: The Influence of Social Media

This editorial was first published in the Journal of Mass Communication and Journalism and is re-posted under Creative Commons Attribution License. “For the legions of critics who had previously dismissed platforms like Facebook and Twitter as vapid troughs of celebrity gossip and selfaggrandizement, the toppling of regimes in Tunisia and Egypt suggested that these tools were as … Continue reading

Learning to classify your stakeholders
Research / Research Summaries

Learning to classify your stakeholders

Today’s organization has to manage a lot of different stakeholder relationships. Stakeholders are those groups and/ or individuals who can affect or be affected by a focal organization . These groups form because of an awareness that the focal organization’s activities are relevant to and perhaps changeable by the group. But, not all stakeholders are created … Continue reading