Putting Lipstick on a Pig: Explaining How to Improve Authenticity
Why do businesses choose to invest in the public good? What is it that they get out of it? Well,
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Tag: stakeholders
Reconceptualizing Mass Communication as Engagement: The Influence of Social Media
This editorial was first published in the Journal of Mass Communication and Journalism and is re-posted under Creative Commons Attribution License. “For
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Learning to classify your stakeholders
Today’s organization has to manage a lot of different stakeholder relationships. Stakeholders are those groups and/ or individuals who can affect
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