Tag: stakeholders

Putting Lipstick on a Pig: Explaining How to Improve Authenticity

Why do businesses choose to invest in the public good? What is it that they get out of it? Well,

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Reconceptualizing Mass Communication as Engagement: The Influence of Social Media

This editorial was first published in the Journal of Mass Communication and Journalism and is re-posted under Creative Commons Attribution License. “For

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Learning to classify your stakeholders

Today’s organization has to manage a lot of different stakeholder relationships. Stakeholders are those groups and/ or individuals who can affect

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