Tag Archives: Twitter

Reconceptualizing Mass Communication as Engagement: The Influence of Social Media

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This editorial was first published in the Journal of Mass Communication and Journalism and is re-posted under Creative Commons Attribution License. “For the legions of critics who had previously dismissed platforms like Facebook and Twitter as vapid troughs of celebrity gossip and selfaggrandizement, the toppling of regimes in Tunisia and Egypt suggested that these tools were as effective for organizing protests and

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Using Multiple Leaders for Crisis Issue Management: The Case of the 2010 BP Spill

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The Public Faces of a Crisis:  Using Multiple Leaders for Crisis Issue Management Audra Lawson, Ph.D. Most models of crisis leadership focus on a single person – typically the CEO – as the critical public face during a major crisis.  Yet, there are multiple roles that leaders must serve including psychological roles to reaffirm officials and stakeholders, functional roles to

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