Audra Diers-Lawson

For anyone who feels like they need a primer on some of the basics of persuasion theory, feel free to take a look at these on my YouTube Channel. Covered on the YouTube Channel are the theory of reasoned action, theory of planned behavior, elaboration likelihood model, and extended parallel process model. Each is embedded below.

An Introduction to the Theory of Reasoned Action

An Introduction to the Theory of Planned Behavior

Elaboration Likelihood Model

Extended Parallel Process Model